Heritage
A house, in its own words
CBCB began with perfumer Chris Bull, whose initials give the house its name. The brand identifies itself as an independent fragrance house, a positioning that places it outside the large beauty conglomerates and points toward a more personal, author-led approach to scent creation. The earliest documented part of its catalogue is a group of releases dated to 2020, comprising GUN GIRL, STILL, PAST LOVERS, Sweetie, and DIVERSION. Each of these names suggests the narrative character at the centre of the house's creative method. In 2026, that lineage continued with COMRADE, adding a new chapter to a catalogue that had already established several distinct voices within a single year. Public information about the house remains relatively compact, so the clearest historical markers are the founder's identity, the independent structure, and the concentrated release of its founding collection. The house's own description of its fragrances as personal documents offers a useful lens for reading that early body of work: these were not presented as anonymous lifestyle products but as individual compositions shaped by a point of view. The addition of COMRADE six years later suggests a deliberate, measured pace rather than a strategy built on constant volume. For fragrance discoverers, CBCB's history reads less like a corporate timeline and more like an evolving shelf of authored stories, one fragrance at a time. The central idea behind CBCB is that fragrance can carry what words do not. The house describes its scents as inspired by everything left unsaid, and frames each composition as a personal document, an olfactory translation of an idea or narrative. That approach treats perfume as a form of communication rather than decoration. A fragrance such as STILL or PAST LOVERS invites an interpretation from the wearer, and the product becomes the starting point rather than the conclusion. Chris Bull's role as perfumer reinforces the sense of a singular creative hand behind the catalogue, which fits the document metaphor well. The house also appears to place storytelling ahead of conventional brand categories, presenting the collection as a sequence of individual stories to be discovered scent by scent. This gives the brand a quiet confidence. It does not need to organise itself around lifestyle labels or broad trend claims because the work carries its own framing. For someone searching for a fragrance with an attitude, CBCB offers a practical way in: choose the name that catches, then read the story, then wear the scent and decide what it says.