Heritage
A house, in its own words
The name Casati comes from the Marchesa Luisa Casati, an early twentieth‑century Italian aristocrat celebrated for her avant‑garde style. The founders chose the name to echo her reputation for bold self‑expression. According to a profile on ScentXplore, the house launched its first two releases, Green and White, in 2025 after a development period that began in late 2023. The founders remain private, and no individual perfumer is publicly attached to the line. In 2025 the brand expanded its palette with five additional colours – Red, Black, Purple, N.11 and N.79 – followed by the 2026 launch of Jas me®, a scent that references a personal anecdote from the brand’s creative director. The brand’s early catalogue has been highlighted in independent fragrance blogs for its consistent visual language and for keeping the line unisex, a choice that reflects a broader trend in contemporary niche perfumery. By 2026 Casati had secured placement in several boutique fragrance shops across Italy and in select international e‑commerce sites that focus on niche scents. The house continues to release limited‑run batches, a practice that aligns with its emphasis on artistic integrity rather than mass production. Casati frames its work as a dialogue between scent and image. The brand’s stated philosophy, described on its own site, is "cultivating art" through olfactory expression. Each fragrance is paired with a photograph that the creators say captures the mood of the scent. The colour‑based naming system reflects a belief that colour can act as a shortcut to emotion, allowing the wearer to select a perfume that matches a visual feeling. Casati avoids gendered marketing; the unisex approach stems from a conviction that scent belongs to the nose, not to a demographic label. The brand also emphasizes uniqueness, noting that each batch is produced in small quantities to preserve the integrity of the composition. Sustainability appears in the brand’s language, with references to responsibly sourced raw materials and recyclable packaging, though detailed certifications are not listed on public pages. The creative team collaborates with visual artists for each launch, reinforcing the idea that a fragrance should be experienced as a living work of art rather than a static product.