Heritage
A house, in its own words
By Far announced its perfume debut in March 2022, adding fragrance to a portfolio that previously focused on footwear and accessories. The launch was announced on the brand’s official website and confirmed by a press release that listed the Daydream series as the first olfactory offering. The founder, whose name the brand does not publicly emphasize, is reported to have a background in fashion design and a long‑standing interest in scent as a storytelling medium. By Far’s first retail placement occurred in a boutique in London’s Shoreditch district in June 2022, followed by a pop‑up shop in New York’s SoHo in September of the same year. In 2023 the brand expanded its distribution to select concept stores in Tokyo, introducing the Daydream line to an Asian audience. By Far reported a collaboration with a visual artist in early 2024, resulting in limited‑edition packaging for the Daydream of a Rose Garden scent. The brand celebrated its two‑year anniversary in 2024 with a small‑batch release of a scented candle that echoed the Daydream theme. Throughout its short history, By Far has maintained a low‑key public profile, preferring quiet product drops over large‑scale marketing campaigns. The company remains headquartered in London, where its fragrance development team works with independent perfumers on a project‑by‑project basis. By Far describes its creative vision as an effort to translate fleeting emotions into scent. The brand’s own statements explain that each Daydream fragrance is named after a personal vignette, allowing the wearer to attach a narrative to the aroma. By Far emphasizes sustainability, noting that all bottles are made from recycled glass and that the brand avoids animal‑derived ingredients. The company states that it sources raw materials from suppliers who adhere to fair‑trade practices, and it tests each formula in a small‑batch laboratory to ensure consistency. By Far’s approach to perfumery favors simplicity over complexity; the brand often limits a composition to three or four key notes so that the story remains clear. The philosophy also includes a commitment to accessibility: By Far aims to price its scents at a level that invites a broader audience to explore niche fragrance without the barrier of ultra‑luxury pricing. This stance is reflected in the brand’s transparent pricing structure on its website.