Heritage
A house, in its own words
Acque di Italia emerged in 2015 when Luca Gallo, a former marketing executive with a lifelong fascination for Italian terroir, decided to create a fragrance house rooted in place. He opened the first studio in Milan and recruited a small team of perfumers and botanists. The inaugural launch, Zagara di Sicilia, arrived in early 2016 and featured orange blossom harvested from organic groves near Agrigento. The fragrance earned positive coverage in niche‑perfume blogs and established the brand’s reputation for regional authenticity. In 2018 the company opened a research lab in Florence, where it began collaborating directly with local farms to source raw materials. That year it also introduced Peonia di Amalfi, a scent built around pink peony cultivated on the cliffs of the Amalfi Coast. 2020 marked the release of Gran Bouquet Italiano, a complex composition that layers notes from five distinct Italian regions, demonstrating the brand’s ambition to tell a broader story of the nation. The following year Acque di Italia entered the United States market through a partnership with a boutique distributor in New York, expanding its reach while keeping production in Italy. In 2022 the house celebrated its seventh anniversary with a limited‑edition series that highlighted rare ingredients such as Trentino’s alpine moss and Sardinia’s wild lily. The most recent milestone, announced in 2024, is the launch of Iris di Toscana, a fragrance that uses iris roots grown in the Tuscan hills and showcases the brand’s continued commitment to sustainable sourcing. Throughout its decade, Acque di Italia has remained independent, avoiding acquisition offers and preserving a small‑batch production model that aligns with its original vision of place‑driven perfumery. Acque di Italia believes that scent can map a landscape. The brand’s creative vision places geography before trend, letting the character of a region dictate the structure of each perfume. It values transparency, so it publishes the origin of every botanical on its website and works with growers who practice organic or biodynamic methods. The house treats fragrance as a dialogue between nature and craft, encouraging perfumers to interpret local flora rather than impose a predefined style. Sustainability informs every decision: the brand selects ingredients that can be harvested without harming ecosystems, and it invests in reforestation projects in the areas that supply its raw materials. Acque di Italia also supports cultural heritage by partnering with regional artisans for packaging and by sponsoring events that celebrate Italian culinary and artistic traditions. This approach creates a sense of stewardship, inviting consumers to feel part of a larger story about Italy’s natural and cultural wealth.