Ibraheem Al.Qurashi

The Ibrahim Al Qurashi story begins in 1929, when the first small shop opened its doors near the Holy Mosque in Makkah Al-Mukarramah. What started as a modest neighborhood destination dedicated to oud and amber grew steadily over decades into one of the most recognized fragrance houses in the Kingdom of Saudi Arabia. The founders chose their location deliberately, positioning themselves at the heart of a city that receives millions of pilgrims each year, creating an opportunity to share Arabian perfumery traditions with visitors from across the globe. Rather than chasing trends, the family built their reputation slowly, prioritizing authenticity and quality in an industry where authenticity matters most. Their commitment to sourcing genuine oud and amber meant cultivating direct relationships with suppliers across Southeast Asia and the Arabian Peninsula. Over more than nine decades, this patient approach transformed a single shop into a fragrance empire, yet the house never abandoned its artisan roots. The brand remains family-controlled, with each generation learning the business from the ground up. Today, IBRAQ Perfumery operates across the Middle East, though Makkah remains the spiritual home of the house.