Edriel Basinang
Edriel Basinang is a Filipino perfumer and co-owner of Parfums Astraux, a fragrance house she develops with Rochelle Lubao. Her work sits at the meeting point of fine perfumery and homegrown scent culture, giving her compositions a distinctly Filipino sense of place and entrepreneurship. Basinang is credited with “I’m Falling For You,” a 2025 release built around black cherry, ambergris, pumpkin, and amber. Available public information does not establish her formal training or the exact year she began perfuming, so her career story remains one of steady creative practice rather than a documented rise through conventional industry ranks. What stands out is her commitment to building an independent fragrance platform while mentoring and representing Filipino perfumers through professional communities such as the Filipino Perfumers Society.
The hits
Notable creations
The signature
How Edriel composes
Basinang’s recognizable technique begins with expressive top notes, especially fruits and fresh green elements, then moves into richer accords for warmth and longevity. Black cherry gives “I’m Falling For You” a dark, ripe opening, while pumpkin and amber introduce a enveloping, autumnal base. Ambergris adds a mineral, softly marine nuance that can temper sweetness without flattening the composition. Her palette favors contrast between juicy fruits, aquatic freshness, and tactile amberic materials. She appears comfortable composing for a broad audience while retaining a local point of view, creating fragrances that feel contemporary, approachable, and layered without relying on novelty alone.
Philosophy
What drives Edriel
Basinang approaches perfumery through contrast: bright fruits and botanicals set against warm, resonant materials that give a composition depth and skin. Her work appears rooted in the pleasure of scent as a personal, emotive experience rather than a purely abstract exercise in construction. As co-owner of Parfums Astraux, she also helps shape the brand’s identity, pairing creative authorship with independent enterprise. The green, aquatic, and fruity character associated with her work suggests an instinct for vivid opening notes, while ambergris and amber point to a mature finish. She values scents that can communicate a clear mood and remain memorable once the first impression settles.
The houses