André Simon
Andrea Rusce founded André Simon Olfactive Arts in 2024, launching a fragrance house with a name that nods to the timeless elegance of French perfumery. Rusce arrived at the olfactory world by an unconventional path, one he describes as a gradual awakening rather than an early calling. Before he began composing scents, he developed a keen sensibility for materials and their interplay that would later inform his creative voice. André Simon emerged from an idea Rusce had been nurturing, a vision to translate personal sensory memories into wearable compositions. Though the house is young, its foundation rests on deliberate choices and a fresh perspective untethered from industry convention.
The hits
Notable creations
The signature
How André composes
Early compositions from André Simon suggest a focus on layering contrasting elements to create tension and depth. Rusce appears drawn to materials that evoke specificity, favoring notes with clear identity over generic accords. His structures tend toward clarity and purpose, with each element serving a defined role in the overall narrative.
Philosophy
What drives André
Rusce approaches fragrance as a medium for storytelling, seeking to capture specific moments and emotional textures rather than adhering to market formulas. He trusts instinct over trend data, building compositions that feel personal before they aim to please. His work reflects a belief that scent should carry memory and intention in equal measure.
The houses