Heritage
A house, in its own words
Soma Parfums Limited entered the public record in England and Wales in the early 2020s, confirming the brand’s formal business structure (Companies House). Though the company’s legal foundation is recent, its creative lineage reaches back to the ancient Vedic drink called soma, a symbol of healing and divine insight. The first public fragrance line appeared in 2011, when Soma introduced three scents under the Oh My Gorgeous banner – Vibrant, Embraceable and Passionate – each designed to capture a distinct emotional hue. Two years later, the house released Enticing, a composition that layered sweet accords with a subtle mineral edge, signaling a willingness to experiment beyond the initial trio. In 2023, Soma partnered with independent creator Jarino to launch Oblivion, a 300‑bottle extrait limited to 75 ml, underscoring the brand’s commitment to scarcity and artisanal craftsmanship. That same year, the brand announced Mythos Blanc, a fragrance built around milk and jasmine that evokes the first light of day. Throughout its evolution, Soma has remained independent, opting to work without a resident perfumer and instead collaborating with external noses and ingredient specialists. This approach has allowed the house to pivot quickly, respond to niche market feedback, and maintain a catalogue that feels both cohesive and exploratory. The brand’s trajectory reflects a blend of mythic storytelling, regional inspiration from Kerala’s Ayurvedic heritage, and a modern, limited‑edition business model that prioritises quality over quantity. Soma treats perfume as a vessel for memory rather than a mere scent. The house draws on the ancient concept of soma – a sacred elixir believed to grant insight – and translates that idea into olfactory experiences that encourage reflection. Each launch is framed as a narrative chapter, with the creator describing the intended scene, whether it is a sunrise over a jasmine field or the quiet intimacy of a shared secret. The brand values transparency in sourcing, favoring ingredients that carry cultural resonance, such as Ayurvedic oils derived from Kerala’s spice gardens. Sustainability informs the decision‑making process; Soma selects suppliers who practice ethical harvesting and supports small‑scale farms that preserve biodiversity. The house also embraces limited production runs, believing that scarcity enhances the personal connection between wearer and fragrance. By avoiding mass‑market distribution, Soma keeps the focus on craftsmanship and the story behind each bottle. The brand’s voice remains conversational, inviting the audience to explore scent as a personal ritual rather than a status symbol.