Heritage
A house, in its own words
Natasha Ghosn opened Mondo Mondo in 2012 after years of designing jewelry and experimenting with scent in her Los Angeles loft. She positioned the studio as a hybrid workshop, a place where a single creative impulse could become a ring, a candle or a fragrance. The first fragrance, Summer And Smoke, appeared in 2013 and introduced a blend of sweet grass, myrrh and incense that hinted at the brand’s willingness to mix natural and aromatic notes. In 2014 the label released Cowboy, a scent that references the archetype of the wandering rider and quickly followed with The Center Of The World, a composition described as a mandala of smoky and woody accords. 2015 saw the launch of Hysteria, accompanied by a short perfume film written and directed by nose Paola Bottai, marking Mondo Mondo’s first foray into visual storytelling. I Like You In Velvet arrived in 2016, adding a softer, velvety texture to the catalogue. After a period of steady releases, the brand introduced Patchouli Palace in 2020, a fragrance that foregrounds patchouli in a modern context, and in 2021 completed the current line with Lounge Lizard, a scent inspired by relaxed urban evenings. Throughout its decade, Mondo Mondo has kept production small, selling directly from its Monte Vista studio and from a curated online shop, allowing the founder to maintain close oversight of each batch. Mondo Mondo treats scent as an extension of personal adornment. The studio believes that a fragrance should sit on the skin the way a ring sits on a finger – as an intimate, expressive detail. Natasha Ghosn describes the brand’s creative impulse as a dialogue between visual form and olfactory memory. The team selects story‑driven titles that act as prompts for the wearer, encouraging a moment of imagination before the first spray. Sustainability informs the brand’s choices; the label sources natural absolutes and essential oils from established suppliers who practice responsible harvesting. Mondo Mondo also embraces a limited‑edition mindset, releasing each perfume for a defined period to keep the collection fresh and to honor the craft of small‑batch formulation. The studio’s open‑appointment policy reflects a belief that fragrance discovery benefits from personal conversation, not mass marketing.