Heritage
A house, in its own words
Marmol & Son was founded in 2005 by a small group of fragrance enthusiasts who saw an opening in the market for scent‑based extensions of beloved media properties. The first releases, Strawberry Shortcake Berry Fabulous and Strawberry Shortcake, arrived the same year and were timed to the revival of the animated series on television. Early success encouraged the brand to pursue additional licensing agreements. By 2008 the company secured its first partnership with Warner Bros., allowing it to develop scents for the Justice League characters Batman, Superman, and Green Lantern. The 2014 launch of the Teenage Mutant Ninja Turtles line—Raphael, Donatello and Michelangelo—coincided with the animated reboot of the franchise, and the scents were marketed as olfactory tributes to each turtle’s personality. In 2016 Marmol & Son expanded its superhero portfolio with a dedicated Justice League collection that added new characters and refined the original formulas. The following year the brand entered the science‑fiction arena with a Star Wars fragrance line that referenced iconic planets and characters. Throughout its history the company has remained privately held, operating out of a modest studio in New York where product development, packaging design and distribution are coordinated. While the brand does not publish annual sales figures, it has maintained a steady flow of limited‑edition releases that keep collectors and casual fans engaged. In 2022 Marmol & Son announced a "Signature Collection" that moves away from licensed characters toward original scent narratives, signaling a willingness to explore new creative ground while retaining its hallmark of storytelling through fragrance. Marmol & Son believes that scent can act as a bridge between memory and imagination. The brand’s creative brief asks each perfumer to translate a character’s traits or a story’s mood into a blend that can be worn daily. Rather than chasing trend cycles, the company focuses on narrative fidelity; a Batman fragrance, for example, should feel brooding and crisp, while a Star Wars scent aims to capture the vastness of a galaxy far away. The brand also values accessibility, pricing its bottles so that fans of a film or cartoon can own a piece of that world without a luxury price tag. Sustainability appears in the company’s sourcing policy, which favors ingredients that meet IFRA safety standards and prefers suppliers with transparent supply chains. Community engagement is another pillar: Marmol & Son frequently invites fans to vote on upcoming releases, turning product development into a collaborative experience. This open‑door approach reflects the brand’s view that fragrance should be inclusive, fun and tied to shared cultural moments.