Heritage
A house, in its own words
The story begins in 1792 when Louis Marie Aubert du Petit Thouars, a French naturalist, documented Caribbean flora during a scientific expedition. Generations later, his descendant Marie du Petit Thouars grew up surrounded by herbarium sheets and family anecdotes about plant collection. In 2014 she launched Maison Louis Marie in Los Angeles, naming the house after her ancestor to honor that botanical legacy. The first release, No.04 Bois de Balincourt, arrived the same year and introduced a minimalist amber bottle that would become a visual hallmark. 2015 saw the addition of No.03 L'Etang Noir and No.05 Kandilli, expanding the numeric catalogue and reinforcing the concept of scent as a personal map. By 2020 the brand introduced a clean‑beauty skin‑care line, applying the same non‑toxic standards to moisturisers and serums. A refill program debuted in 2022, allowing customers to return glass bottles for sterilisation and reuse, a step that reflects the house’s long‑term view of resource stewardship. Recent releases such as No.14 Icila (2024) and No.15 Vanille Infinie (2026) demonstrate that the house continues to translate historic botanical research into contemporary olfactory narratives, while maintaining a transparent supply chain that traces each raw material back to its origin. Maison Louis Marie frames fragrance as a dialogue between past and present. The creative vision rests on three pillars: botanical authenticity, clean composition, and ecological responsibility. Marie du Petit Thouars selects ingredients that can be traced to sustainable farms or wild harvests, avoiding synthetics that lack a clear ecological profile. The brand publishes ingredient lists for each product, inviting consumers to understand the role of each note. Transparency extends to packaging; glass bottles are sourced from recycled content and labelled with simple typography that foregrounds the scent’s numeric identity rather than overt branding. Sustainability is not an afterthought; the house offsets carbon emissions by supporting reforestation projects in Madagascar, a region linked to the family’s early botanical work. This philosophy shapes every decision, from the choice of a single‑origin vanilla bean to the decision to partner with refill stations in boutique locations.