Heritage
A house, in its own words
Unilever introduced Love Beauty and Planet in 2018 as a purpose‑driven addition to its portfolio. The launch followed a growing consumer demand for clean, plant‑based formulas that do not compromise on scent. Early marketing highlighted a partnership with a group of like‑minded creators who believed that looking good and doing good should go hand‑in‑hand. Later that year the brand entered the Indian market, extending its reach across Asia and Europe. In 2020 the brand announced a collaboration with fragrance house Givaudan, which produced the Sunkissed Mandarin & Vegan Biotin scent for a limited‑edition line. 2021 saw a rapid expansion of the fragrance library, adding scents such as Pomegranate & Geranium, Cherry Blossom & Tea Rose and Watermelon & Mint Mojito. The same year the brand earned a Shorty Awards nomination for its #smallactsoflove campaign, which encouraged consumers to share everyday eco‑friendly habits. By 2023 Love Beauty and Planet reported distribution in more than 70 countries, reinforcing its claim to be a global, mass‑market sustainability champion. Throughout its history the brand has kept a steady focus on transparent ingredient lists, vegan certification and recyclable packaging, positioning itself as a mainstream alternative to niche, boutique fragrance houses. The brand’s creative vision rests on three pillars: scent, sustainability and simplicity. It treats fragrance as a daily pleasure rather than a luxury add‑on, choosing bright, fruit‑centric notes that appeal to a broad audience. Sustainability informs every decision, from sourcing plant‑derived ingredients to using post‑consumer recycled (PCR) plastics for bottles. Love Beauty and Planet insists on cruelty‑free testing, a stance verified by PETA’s vegan certification. The company works with external perfumers, most recently Givaudan, to craft scents that feel indulgent yet remain affordable. Its product language avoids jargon, inviting shoppers to experience a “good hair day” or a “fresh‑scented shower” without the pressure of elite beauty terminology. By framing eco‑friendly choices as small, repeatable actions, the brand encourages consumers to see sustainability as an accessible habit rather than a distant ideal.