Heritage
A house, in its own words
Nadia Benaisa left a successful corporate career after completing studies at a prestigious business school and launched Les Soeurs de Noe in 2019. The name honours the memory of her sisters, a tribute that appears on the brand’s website and in early interviews. The first releases – Mitsio Vanille and Bohemian Absinthe – arrived the same year, signaling a commitment to both gourmand and avant‑garde compositions. In 2021 the house introduced Call Me Iris, a floral that referenced the founder’s childhood gardens in Brussels. 2022 saw the debut of Citrus Poetry and Saffron Flower, two scents that highlighted the brand’s willingness to juxtapose bright citrus notes with spice‑laden heart accords. The following year, Clandestine Rendez‑vous and Nomad Soul expanded the narrative palette, while 2024 added Pear Addiction and Neon Splash, a pair that illustrates the brand’s continued exploration of fruit‑forward and neon‑bright themes. Throughout its first five years the house has remained anchored in three cities – Brussels, Paris and New York – where design, formulation and distribution each find a home. The modest size of the catalogue, now under twenty fragrances, reflects a deliberate choice to develop each scent fully before moving on, a practice that has earned the brand a modest but dedicated following among collectors who value depth over breadth. The creative vision at Les Soeurs de Noe rests on the idea that scent can capture a fleeting emotion and keep it tangible. Interviews with Nadia Benaisa describe a process that begins with a memory – a train ride, a market stall, a childhood scent – and translates that snapshot into a fragrance structure. The brand describes its work as a blend of traditional French savoir‑faire and a modern sensibility, meaning that classic techniques such as maceration and natural extraction sit alongside contemporary compositional twists. Each perfume is presented as a story rather than a product, encouraging the wearer to associate the scent with a personal moment. Sustainability and authenticity appear in the house’s statements: ingredients are sourced with an eye toward traceability, and the team avoids synthetic shortcuts when a natural alternative exists. The philosophy also embraces modesty; the label does not chase trends but instead follows the internal compass set by the founder’s own emotional map. This approach has resulted in a line that feels intimate, with each bottle acting as a quiet diary entry rather than a loud proclamation.