Heritage
A house, in its own words
The story of La Closerie des Parfums begins in 1972 when Antoine and Hervé Madrid opened their first fragrance studio in France. Their early work focused on supplying aromatic extracts to perfume houses in the United States, a partnership that helped the brothers establish a reputation for reliability and creative flair. Throughout the 1970s and 1980s the Madrid family refined their blending techniques, gradually building a small but dedicated client base across Europe. In the early 2000s Valérie Madrid, daughter of Hervé, joined the family business and began to explore the possibility of creating a brand that reflected her personal love of horticulture and Parisian gardens. In 2019 she launched a new line under the historic name, positioning the house as a creator of garden‑inspired niche fragrances. The 2019 launch introduced a suite of scents that paired oud, rose, and spice with ingredients such as cardamom and cinnamon, signaling a shift toward a more narrative‑driven approach. Since then the house has added yearly releases, including Patchouli Canelle (2021), Patchouli Sichuan (2022) and the 2025 debut Cacao Pimento, each maintaining the garden motif while expanding the olfactory palette. The brand remains family‑run, with Valérie overseeing creative direction and maintaining close ties to the original workshop in Grasse, where the master perfumers who collaborate on each scent continue to work. La Closerie des Parfums frames each fragrance as a walk through a private garden. The creative vision is rooted in the belief that scent can capture a moment of stillness, a single bloom, or a fleeting spice note. Valérie Madrid describes the house’s values as respect for nature, dedication to quality, and a desire to tell a story without relying on mass‑market trends. Every perfume is conceived in partnership with a master perfumer from Grasse, ensuring that the technical expertise of the region blends with the garden narrative. The brand avoids synthetic shortcuts, preferring ingredients that can be traced to a specific terroir. This approach reflects a broader commitment to sustainability: sourcing raw materials from growers who practice responsible harvesting and supporting small‑scale farms whenever possible. The result is a collection that feels both personal and place‑specific, inviting the wearer to experience a cultivated moment in time.