Heritage
A house, in its own words
Siham Cyrine founded Kheir Fragrance House while living in Dubai, a city she describes as fragrant and vibrant. In interviews she explains that her experience behind a bar sparked the concept for the first release, Slow Sip, an extrait de parfum that captures the aroma of a well‑mixed cocktail (2024). The brand launched its debut collection in early 2024, positioning its production in Grasse, the historic heart of French perfumery. By mid‑2024 the house opened a small atelier in Grasse, allowing direct access to local suppliers of natural absolutes and synthetics. The following year, Kheir introduced Beirut Baklava, a scent that pays homage to Lebanese pastry culture and reflects the founder’s family roots. Guilty Pleasures (2025) arrived later that year, expanding the narrative to explore personal vulnerability. In 2025 the house also released 7 Minutes, a fragrance built around the fleeting intensity of a brief encounter. 2026 saw the launch of 7 After Dark, a deeper, night‑oriented version of the earlier scent, marking the brand’s first foray into a dual‑edition format. Throughout these milestones the house has maintained a small‑batch approach, limiting each release to a few thousand units to preserve quality and exclusivity. The brand’s growth remains modest, with a focus on craftsmanship rather than rapid expansion, and it continues to operate under the guidance of its founder and a close‑knit team of perfumers and artisans. Kheir Fragrance House frames its creative vision around the Arabic concept of kheir – goodness, blessings, and generosity. The brand states that each fragrance should act as a small gift, offering the wearer a moment of kindness. This ethos guides ingredient selection, narrative development, and packaging choices. The house avoids vague claims of innovation; instead it emphasizes concrete practices such as sourcing raw materials from established farms in Grasse and partnering with regional experts for cultural references. For example, the Beirut Baklava scent was developed in consultation with a Lebanese pastry chef to capture authentic notes of pistachio and honey. The brand also values transparency, publishing ingredient lists on its website and inviting customers to learn about the olfactory families used in each composition. Sustainability appears in the philosophy as well: Kheir reports that it selects suppliers who follow responsible farming practices and that it recycles glass bottles whenever possible. The overall approach balances personal storytelling with respect for traditional perfumery techniques.