Heritage
A house, in its own words
The story of Casamorati begins in Bologna, where Claudio Casamorati founded the C. Casamorati Perfume Factory in the late 19th century. On 17 April 1888, he formally registered the double-C logo that would distinguish his soaps and perfumes for decades to come. The house quickly established a reputation for refined scented goods, attracting patrons across Europe. Among those drawn to the brand was Queen Margaret of Savoy, the first queen of Italy and a prominent figure of the era, who met Casamorati during the Grande Esposizione Emiliano held in Bologna in 1888. The house continued to thrive into the early 20th century, producing perfumes and luxury bath products that circulated internationally. However, financial difficulties befell the company around the mid-1900s, leading to a closure that would silence the brand for over 60 years. Casamorati fragrances vanished from circulation, surviving only as a footnote in Italian perfumery history. In 2009, Sergio Momo, founder of the Xerjoff Group, acquired the rights to the name and archives. Rather than simply relaunching the brand, he undertook a restoration: the original flacon designs and the historic double-C emblem were preserved and reproduced. Modern Casamorati perfumes carry the same visual language as their predecessors, reconnecting the house to its Art Nouveau roots and the ornamental traditions of late 19th-century Italian craftsmanship.
The guiding principle behind Casamorati is the safeguarding of Italian perfumery heritage. Xerjoff revived the house not as a modern reinterpretation but as a living archive, preserving the artistic and olfactory identity that Claudio Casamorati defined in Bologna over a century ago. The philosophy centres on authenticity: each fragrance references the spirit of an era when perfumery was understood as both an art and a commercial craft. The Art Nouveau movement, with its embrace of ornamental detail and natural form, provides the aesthetic framework for the collection. Rather than chasing contemporary trends, Casamorati compositions draw from classical perfumery structures, favouring warmth, depth, and temporal longevity. The brand presents fragrance as a form of cultural memory, inviting wearers into a world of Italian elegance that existed before mass production homogenised the craft. This commitment extends beyond scent to encompass the entire sensory experience: packaging, naming conventions, and visual presentation all reference the glamorous era the house wishes to honour. The result is a collection that functions as a bridge between historical Italian artistry and contemporary fragrance culture, grounded in specificity rather than vague nostalgia.