Heritage
A house, in its own words
Stefania Squeglia, originally from Campania, worked as an event organiser before founding the brand. The venture fulfilled what she described as a childhood dream of making perfumes. Squeglia built the house with a hands-on approach, handling everything from composition to presentation. The brand emerged from a personal creative impulse rather than a commercial strategy. Italian niche perfumery has historically favoured small-scale, artisan production, and Aroma d'Anima fits that tradition. The house operates without a large marketing apparatus, relying instead on word-of-mouth and independent fragrance reviewers. Over time, the brand developed a dedicated following among collectors of independent perfumery. The house remains a single-person operation, with Squeglia maintaining creative control across all aspects. Her background in event organisation influenced her approach to building experiences around each fragrance, treating scent as part of a larger sensory and narrative package. The brand name in Italian, Odori d'Anima, appears interchangeably with Aroma d'Anima in various contexts, though both refer to the same collection of fragrances. The brand operates from a belief that fragrance should express inner vision rather than follow commercial trends. The name itself, meaning the scent of the soul, anchors this approach in something deeply personal and intangible. Each fragrance draws its identity from mythological figures, elemental forces, or states of consciousness. Names like Psyche, Hecate, Demeter, and Persefona signal an engagement with ancient archetypes and their emotional landscapes. The creative process reportedly begins with an image or concept rather than a predetermined scent profile. This conceptual starting point shapes ingredient choices and composition. The house positions its work as artistic and spiritual in orientation, drawing connections between perfume and other forms of creative expression. The handmade aspect is central to the philosophy, distinguishing the brand from industrial perfumery. There is no stated effort to appeal to mass markets or follow seasonal release cycles. The approach treats each fragrance as a complete work with its own logic and coherence.