Yanina Yakusheva
Yanina Yakusheva spent years treating patients before she felt the pull toward something more ephemeral. A medical education grounded her in the precision of the human body, but her creative instincts pulled elsewhere. She studied the art of perfumery, blending classical techniques with experimental impulses. In 2015, she founded her eponymous brand, establishing her practice in France. Her background as a doctor and artist informs every creation, each one designed to feel like a living presence rather than a simple mixture of notes. Yakusheva approaches fragrance as both scientist and storyteller, letting her medical training inform an almost clinical attention to how materials interact, while her artistic sensibility drives her toward compositions that feel alive.
The hits
Notable creations
The signature
How Yanina composes
Yakusheva operates between classical tradition and experimental boldness. Her compositions favor depth and layering, often building around creamy florals, soft musks, and warm vanillas. She gravitates toward materials with story: lactonic notes, honeyed accords, powdery textures. Her Russian sensibility meets French craftsmanship, producing fragrances that feel simultaneously intimate and complex. Signature techniques include balancing ethereal florals against rich bases, creating scents that evolve over time rather than announcing themselves all at once.
Philosophy
What drives Yanina
Yakusheva treats perfume as a disembodied living being. Each fragrance carries its own character, traits, and identity, independent of the perfumer who created it. Her mission involves translating the concept of perfume into a new plane, one where scent becomes narrative, where each bottle holds not merely aromatic compounds but a presence with its own face and personality. She designs to make perfumes human.
The houses