Yana Andreeva
Yana Andreeva grew up in Ivanovo, Russia's historic textile capital, where she developed a deep appreciation for the interplay of texture, color, and atmosphere. She channels that sensibility into her work as a perfumer, founding Magma, her independent fragrance house based in Moscow. Rather than following established routes into the industry, she built her practice through curiosity and hands-on experimentation, studying how materials interact and evolve on skin. Her approach reflects the contrasts that define her Russian sensibility: light and shadow, restraint and abandon, innocence layered with seduction. With roughly a dozen fragrances in her catalog, she has carved out a distinctive voice in the independent fragrance community, creating scents that resist easy categorization. Collectors have responded to her willingness to pair piercing freshness with addictive warmth, producing compositions that feel both immediate and lingering. Magma remains a one-person operation, with Andreeva overseeing every aspect from concept to final formula.
The hits
Notable creations
The signature
How Yana composes
Her signature technique involves juxtaposing sharp freshness against velvety warmth. She favors bright citrus and crisp aquatic notes as opening moves, then pulls the wearer into deeper territory with musks, woods, and sweet resins. The contrast between top and base notes defines her work, giving each fragrance an arc that surprises. She gravitates toward luminous florals and green accords in her lighter compositions, while her richer scents lean on amber, vanilla, and powdery textures that envelop. Ingredients in her work tend to transform: a sharp opening softens into something sweeter, a clean accord deepens into something mysterious. She seeks materials that behave unpredictably, evolving differently on each wearer.
Philosophy
What drives Yana
Andreeva treats fragrance as emotional architecture. She designs spaces within a composition, layering light and shadow, muted tones and ringing brightness, so the wearer experiences something that shifts and breathes over time. Her creative process begins with contradictions she wants to resolve: how can something feel angelically innocent and dangerously seductive at once? How does sweetness contain an edge? She builds around these tensions, allowing opposing qualities to coexist and heighten each other. The goal is never mere beauty but resonance, a scent that feels like a memory or a feeling rather than a product.