Will Andrews
Will Andrews arrived in fragrance through science. With a degree in industrial design and an analytical mind, he spent his early years on the P&G Fragrance Design Team, studying the architecture of scent from the inside out. That scientific foundation never left him, even as he moved into education and brand storytelling. Today, as Head of Education at Coty UK&I based in Wimbledon, Andrews occupies a rare space in the industry: part perfumer, part educator, part ambassador for the art of smell. He has spent nearly three decades teaching consumers and trade professionals alike how to understand, select, and genuinely appreciate fragrance. His talks at Harrods, his contributions to publications like Cosmopolitan, and his public profile as a fragrance commentator have made him one of the UK's most recognizable voices in luxury scent. He approaches perfume not as mystery but as craft, and he has built a career on making that craft accessible without dumbing it down.
The hits
Notable creations
The signature
How Will composes
Andrews draws from his scientific training to analyze fragrance with precision. His perspective on scent is architectural; he thinks in layers, accords, and structural decisions. Though the two perfumes he has created remain his primary creative output in the perfumer's sense, his influence extends through education, where he shapes how the industry talks about and markets scent. He gravitates toward fragrances with clarity and purpose, ones where the intention behind the composition is legible to a trained nose. His industrial design background gives him an appreciation for form and function in scent, for perfumes that work as well as they smell.
Philosophy
What drives Will
Andrews believes that fragrance literacy transforms how people experience perfume. Rather than buying based on trend or packaging, he advocates for understanding scent families, fragrance architecture, and personal olfactory memory. He has described perfume selection as something closer to music appreciation than fashion, where knowing the components deepens the pleasure. His philosophy centers on informed curiosity: asking questions about what you're smelling, why it works, and how it was constructed. For Andrews, the joy of fragrance lies in its temporality. It arrives, it evolves, it disappears, and understanding that process makes each encounter richer.
The houses
Maisons Will composes for
In the same league