The Artisan
The Story of Aurélien Guichard
Aurélien Guichard is a perfumer who carries on a family legacy. He grew up surrounded by the scent of roses, as his family has cultivated them for five generations near Grasse. This deep connection to natural ingredients, particularly roses, informs much of his work. He trained at ISIPCA, and then joined Givaudan, where he honed his skills and began making a name for himself. Aurélien went on to co-found his own fragrance house, Matière Première, a venture that allows him complete creative control and a direct connection to the raw materials that inspire him. He's passionate about transparency and showcasing the beauty of single ingredients. He's not just creating scents; he's telling stories about the origin and quality of the materials he uses.
Philosophy
Aurélien believes in the power of raw materials. His philosophy centers around sourcing the highest quality natural ingredients and allowing them to shine in his compositions. He often focuses on a single, exceptional ingredient, building the rest of the fragrance around it to accentuate its unique qualities. For Aurélien, it's about simplicity and authenticity, showing the true beauty of nature through scent. He likes to create fragrances that feel both familiar and surprising, comforting yet with a touch of unexpected elegance.
Creative Approach
Aurélien's style could be described as refined and elegant, with a focus on natural ingredients. He often uses roses, a nod to his family's history, but he isn't limited by tradition. He has a knack for creating modern, wearable fragrances with a touch of sophistication. While not strictly minimalist, his compositions tend to be clean and well-balanced, allowing the central ingredient to take center stage. There's a certain clarity and brightness that runs through many of his creations, even those with richer or more complex accords.
At a Glance
2006
20+ years of craft
2
Total career creations
2
Cross-house collaborations
3.5
Community sentiment
Signature Style
“Aurélien's style could be described as refined and elegant, with a focus on natural ingredients. He often uses roses, a nod to his family's history, but he isn't limited by tradition.”
Notable Creations
Narciso Rodriguez for Him
Love by Kilian
Gucci Guilty
L'Extase Nina Ricci
Matière Première Falcon Leather