
Persona
Memoize LondonEau de Parfum2024
Side by side


Persona peaks in fall, while Not A Perfume belongs to summer. The side by side below shows where they overlap.
The essentials
| Persona | Not A Perfume | |
|---|---|---|
| Concentration | Eau de Parfum | Eau de Parfum |
| Launched | 2024 | 2010 |
| Gender | Unisex | Female |
| Perfumer | — | Romano Ricci |
| Best season | Fall | Summer |
Scent DNA
Persona
Not A Perfume
Shared between both fragrances
The pyramid
Notes both fragrances share
Community taste
| Persona | Not A Perfume | |
|---|---|---|
| Score | 3.5/5 | 3.5/5 |
| Longevity | 4-6 hours | 4-6 hours |
| Sillage | moderate | moderate |
No varnish
Some fragrances announce themselves. Persona doesn't, it waits. The opening berry-fresh and bright, sure, but then cashmere wood and ambroxan take the wheel, and this is where it gets interesting.Persona
This is not for those who want to announce themselves. Cetalox sits inches from the skin, a whisper masquerading as a fragrance, daring you to notice.Not A Perfume
The hunt
| Persona | Not A Perfume | |
|---|---|---|
| 0.17 oz | — | $12.59fragrancenet |
| 1.7 oz | — | $68.59fragrancenet |
| 3.3 oz | — | $83.99fragrancenet |
| 6.8 oz | — | $139.99fragrancenet |
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