
A New Bond
Jorum StudioEau de Parfum2026
Side by side


Muscs Koublai Khan rates higher with the community and wears longer on skin, while A New Bond projects louder.
The essentials
| A New Bond | Muscs Koublai Khan | |
|---|---|---|
| Concentration | Eau de Parfum | Eau de parfum |
| Launched | 2026 | 1998 |
| Gender | Unisex | Unisex |
| Perfumer | Euan McCall | Christopher Sheldrake |
| Best season | Spring | Fall |
Scent DNA
A New Bond
Muscs Koublai Khan
Shared between both fragrances
The pyramid
Notes both fragrances share
Community taste
| A New Bond | Muscs Koublai Khan | |
|---|---|---|
| Score | 3.5/5 | 4/5 |
| Longevity | 2-4 hours | 6-10 hours |
| Sillage | strong | moderate |
No varnish
Some fragrances announce themselves. This one arrives in the room like someone who already belongs there. Warm enough to mean it. Resinous enough to stay. A Mackintosh coat after the rain.A New Bond
The animalic is the point. Civet, costus, castoreum layered into warmth so natural it stops feeling like perfume and starts feeling like skin that happens to smell incredible.Muscs Koublai Khan