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    Side by side

    Not So Innocent vs. Ultralove

    Clearly related
    New comparison

    Ultralove wears longer on skin.

    The essentials

    At a glance

    Key facts: Not So Innocent vs. Ultralove
    Not So InnocentUltralove
    Concentration—Eau de Parfum
    Launched20252025
    GenderUnisexUnisex
    Perfumer—Arturetto Landi
    Best seasonFallFall

    Scent DNA

    Main accords

    Not So Innocent

    Coconut
    Floral
    Marine
    Vanilla
    Sweet
    Aromatic
    Salty
    Fresh

    Ultralove

    Sweet
    Vanilla
    Lactonic
    Amber
    Nutty
    Powdery
    Woody
    Musky

    Shared between both fragrances

    The pyramid

    Notes, side by side

    Top
    CoconutCaramel
    PralineHazelnutMilkCoffeeStrawberry
    Heart
    LilacAmber
    JasmineLily of the Valley
    Base
    Aquatic NotesVanilla
    VanillaWhite MuskTonka BeanHoneySugarSandalwoodAmbergrisOakmoss

    Notes both fragrances share

    Community taste

    The community verdict

    Community verdict: Not So Innocent vs. Ultralove
    Not So InnocentUltralove
    Score3.5/53.5/5
    Longevity2-4 hours6-10 hours
    Sillagestrongstrong

    No varnish

    Real talk

    Here's what makes Not So Innocent worth your time: coconut and caramel that could be dessert, grounded by marine notes and a lilac twist nobody sees coming. Sweet enough to catch attention.Not So Innocent
    An edible, confident fragrance that opens with richness and stays present throughout its wear. Hazelnut praline and coffee notes create an immediate sweetness.Ultralove