Heritage
A house, in its own words
Shim Ilhwa founded Organ Tale after growing up with a personal connection to fragrance. According to reporting on Fragrantica, the founder's entry into perfumery began with his mother's perfume, an experience that sparked a lasting attraction to the craft. This background shaped his approach to building a brand centered on storytelling rather than purely commercial fragrance development. When launching the brand, Shim reportedly expressed that Organ Tale served as a way to honor his past while simultaneously building toward the future. The brand gained early attention upon its founding, with social media coverage noting excitement around its debut. Shim has also positioned the house to participate in broader industry events, reportedly stating that Organ Tale would attract significant attention as the first Korean perfume brand to participate in certain exhibitions. The brand's heritage draws from multiple cultural influences: the founder's Korean roots, French perfumery techniques developed through the house's creative partnerships, and the Spanish perfumery tradition incorporated into specific releases like Herencia Fragante, which was developed with a Spanish perfumer born in Catalonia.
Organ Tale operates on the principle that fragrance serves as a vehicle for narrative. Rather than developing perfumes around transient trends or purely commercial appeal, the house structures its work around stories it wants to communicate through scent. Basenotes describes the brand as dedicated to exploring scent through storytelling and new olfactory accords, suggesting an ambition to push beyond conventional fragrance categories. The philosophy extends to the selection of creative collaborators, including the partnership with a Catalan perfumer for Herencia Fragante, which the brand approached as a way to honor specific cultural traditions in perfumery. This collaborative approach indicates that Organ Tale views its fragrances as co-created narratives rather than singular artistic visions imposed by the house. The brand's commitment to storytelling manifests in its release titles, which range from personal concepts like Fleur de Bonbon to broader cultural references like Herencia Fragante and Men In The Club. Each fragrance reportedly functions as a chapter in a larger exploration of how scent interacts with memory and identity.