Heritage
A house, in its own words
Clara and John Molloy established Memo Paris in 2007, building a successful niche fragrance house over a decade. A transformative trip to Japan inspired them to create Floraïku, a separate creative venture focused on Asian aesthetics and ceremony. They founded Floraïku Paris in 2017, naming it after the fusion of flora and haiku. The first fragrances launched that year included I Am Coming Home, One Umbrella for Two, and I See the Clouds Go By. Over the following years, the house expanded steadily with releases like Wind In My Hand and The Mountain Standing Still in 2018, In The Dark, AO, and Just A Rose in 2019, and Friday Night in 2021. Recent releases include Here Comes the Light and And Your Lips in 2022, Sand and Skin in 2023, Rise and Fall in 2024, and Morning Mist and Gong in 2025. The house maintains a measured pace of new releases, allowing each fragrance to receive full attention.
Floraïku treats each fragrance as a poem rather than a product. Every scent arrives with an actual poem, transforming the act of wearing perfume into a ritualistic experience. The house organizes its catalog into three distinct collections, each honoring a different facet of Asian culture and emotion. Rather than following market trends, Floraïku prioritizes emotional resonance and narrative depth. The founders believe fragrance should function as a form of self-expression, a way of telling a story without words. Their creative direction emphasizes restraint and nuance, qualities drawn from Japanese artistic traditions. Perfumers receive significant creative freedom to explore their own visions within this framework.
