Heritage
A house, in its own words
CGS traces its origins to the creative vision of Cho Gi-Seok, a Korean photographer who had already built a substantial following through his work with KUSHIKOHC, his fashion and photography project. In April 2025, Cho Gi-Seok expanded his artistic practice into perfumery, establishing CGS as his first dedicated fragrance brand. The launch on April 15, 2025, marked a significant moment in Korean contemporary fragrance, as it brought a recognized visual artist is approach to scent creation. CGS operates from Seoul, positioning itself within a city that has emerged as a center for innovative fashion and beauty concepts. The brand's Co-Existence Collection comprises three initial expressions: Bad Dream, Love and Hate, and Flower Study. Love and Hate arrived as a limited edition of 100 pieces, reflecting a small-batch approach to fragrance production. The name CGS derives from Cho Gi-Seok is initials, establishing a direct personal connection between the founder is identity and the brand is identity. The Co-Existence Collection reflects a core belief in the simultaneous presence of opposing forces. Each fragrance in the line explores dualities through scent, creating olfactory narratives that hold contradictions in balance rather than resolving them. Cho Gi-Seok describes the collection as an invitation into a particular aesthetic universe, one where the boundaries between dream and waking, attraction and aversion, softness and intensity remain intentionally permeable. The branding language positions CGS as a departure from conventional perfumery, suggesting a reconceptualization of what fragrance can express. This approach treats scent as a medium for artistic statement rather than purely commercial product. The collection titles themselvesBad Dream, Love and Hate, Flower Studysignal thematic territories that invite wearer interpretation. The future-oriented messaging that appears in official materials suggests an ambition to establish a new vocabulary for fragrance rather than simply adding to existing ones.