Tammy Frazer
Tammy Frazer grew up with perfume in her blood. Her grandfather, Graham Wulff, created Oil of Olay, and she spent her childhood immersed in the family's beauty industry legacy. Yet she resisted the obvious path. "I've always been a late bloomer," she admits. "Not knowing what I wanted to do until I was 29 allowed me to study many things, from fitness, writing, make-up, finance." That wandering path through different disciplines eventually led her back to scent. She founded Frazer Parfum in 2008, building her practice on organic and natural materials, handcrafting each fragrance from her Cape Town atelier. The city sits at the tip of the African continent, a place of extraordinary botanical diversity, and Frazer draws on that landscape. She creates exclusive high-end perfumes alongside candles and consumer goods, applying the same exacting standards across both registers. For Frazer, perfume making remains a form of storytelling, each composition a narrative rendered in scent.
The hits
Notable creations
The signature
How Tammy composes
Frazer works primarily with natural and organic materials, sourcing botanicals that reflect South Africa's remarkable floral heritage. Her approach is antiquarian in spirit: she creates everything by hand, maintaining a small-scale atelier practice that stands apart from industrial fragrance production. She favors botanical complexity over synthetic accord-building, allowing the inherent character of natural ingredients to shape her compositions. Her style tends toward refined florals grounded by earthy, resinous bases. She balances elegance with accessibility, equally comfortable creating intimate artisan perfumes and functional consumer products. The handcrafted nature of her work means each creation carries subtle variations that mass production cannot replicate.
Philosophy
What drives Tammy
"There is a freedom and inherent beauty in having no constraints to compose something," Frazer says. She considers herself a designer and an artist simultaneously, resisting the division between craft and creativity. Her work centers on organic and natural materials, and she approaches fragrance as something to be experienced, not merely worn. She speaks often about smell as a connector, a trigger for memory and emotion. This conviction shapes how she constructs her perfumes: she builds narratives in scent rather than simply layering pleasant notes. The process remains intimate and unhurried. Frazer formulates everything by hand, in small batches, maintaining direct control from initial concept to final product.
The houses