Lorenzo Vidal
Lorenzo Vidal grew up breathing the air of Venice's perfumery tradition. His grandfather, Lino Vidal, created the iconic Pino Silvestre in 1955, and the family's soap-making business stretches back four generations to 1900, when Angelo Vidal first established Vidal Profumi in the city. Rather than simply inheriting that legacy, Lorenzo built his own path, beginning his career in 1981 at Florasynth, one of the industry's foundational fragrance houses. He spent years understanding the mechanics of scent creation from the inside before founding Venice Olfactory, a brand that channels his family's historical connection to the city while pursuing a distinctly modern vision. Today, he also serves on the board of Mavive Parfums Venezia, keeping him tethered to the house that carries his name through the decades. His work bridges two worlds: the accumulated knowledge of Venetian perfumery and the fresh territory he continues to explore.
The hits
Notable creations
The signature
How Lorenzo composes
Vidal gravitates toward raw materials with clear provenance, ingredients that carry their geography with them. His compositions tend to unfold slowly, revealing complexity in stages rather than announcing themselves immediately. He favors a refined use of florals, often placing them against warmer bases of woods and resins. There is a characteristic smoothness to his work, an attention to how different elements transition into one another. He does not chase trends; instead, he returns to classic structures and reimagines them with contemporary restraint.
Philosophy
What drives Lorenzo
Vidal approaches fragrance as a form of cultural memory. He believes scent carries stories that language cannot, and he designs with the goal of creating an emotional resonance that outlasts any single season. His philosophy centers on restraint and precision, on knowing when to add and when to remove. He speaks often about honoring tradition without being imprisoned by it, about letting Venice's history inform his choices rather than dictate them. Each creation, he has said, should feel inevitable, as if it could not have been any other way.
The houses