Bella Zhu
Bella Zhu grew up in Guangzhou, where the scent of fresh laundry and bustling markets sparked her curiosity about scent. After earning a degree in chemistry from Sun Yat‑sen University, she entered Givaudan’s China lab, training under senior consumer‑product perfumers. She focused on fabric, personal and air‑care lines, translating everyday moments into clean, comforting aromas. In 2023 she launched “Rose King” for Aroma Naturals, a candle that captured the crisp elegance of Chinese roses and earned Gold in the Top Candle category at the Golden Osmanthus Awards. The accolade cemented her reputation as a leading voice in wellness‑driven fragrance. Today she guides cross‑functional teams, mentors junior noses, and expands the sensory language of home and textile products across Asia.
The hits
Notable creations
The signature
How Bella composes
Zhu’s signature technique blends natural extracts with precision‑engineered aroma‑fixatives to create long‑lasting freshness on textiles. She favors top notes of citrus and green tea that dissolve into heart accords of white florals and subtle spice. Base notes often include soft woods and ambergris‑free musk, providing a gentle anchor that resists fading after multiple washes. In air‑care projects she employs micro‑encapsulation, allowing scent to release gradually over hours. Her palette respects sustainability, prioritizing responsibly sourced ingredients and low‑impact production methods.
Philosophy
What drives Bella
Bella believes that fragrance should improve daily life without demanding attention. She designs scents that act like a quiet breath of confidence, whether they linger on a shirt or drift through a living room. Her work draws on traditional Chinese botanicals—osmanthus, jasmine, tea leaf—paired with modern synthetics that guarantee stability on fabric fibers. She treats each project as a chance to support wellbeing, aligning scent intensity with the rhythm of modern routines. By keeping formulas lightweight and skin‑friendly, she ensures that the perfume serves the wearer first, then the senses.
The houses