The Artisan
The Story of Karine Dubreuil-Sereni
Karine Dubreuil-Sereni was born in Grasse, the world capital of perfume, surrounded by the May roses, jasmine, and tuberoses that would later define her creative vocabulary. She trained at the legendary Roure Bertrand Dupont school, where three years of rigorous study instilled a discipline that still guides her today. Her career took her through Sanofi, Florasynth, and drom, where she helped build the Parisian subsidiary from the ground up, before a decade at Mane winning over Asian consumers with her signature floral delicacy. In 2012, she founded Vox Profumi and later joined the Takasago Fine Fragrance studio. She has created fragrances for Guerlain, Lanvin, Gucci, Jo Malone, and L'Occitane, among many others. At 37 years in the craft, she remains guided by a simple principle her first teacher Jean-Louis Sieuzac imparted: simplify, and leave out the bases.
Philosophy
For Karine Dubreuil-Sereni, fragrance is a melody waiting to be read. She approaches each formula like a musical score, constructing compositions with the same rigor a composer brings to notation. Her creative process is deeply instinctive yet rigorously structured, working by olfactory family until every element finds its place. She believes perfumes should communicate clearly, their intent understood without explanation. Singing lessons feed her creative practice, she says, because they teach her how to breathe. Her formulas aim not for complexity but for legibility, for a kind of clarity that lets the wearer feel every note without effort.
Creative Approach
Dubreuil-Sereni's style is rooted in transparency and elegance. She favors a refined palette centered on musks, iris, vetiver, vanilla, and tonka bean, building from these into warmer territories of amber and incense. Her compositions tend toward the delicate rather than the opulent, drawing on memories of Grasse's flower-filled gardens to create florals with genuine freshness and restraint. She is drawn to chypre structures and oriental warmth, but always through a lens of clarity. Signature works span the spectrum from light citrus florals to richer ambery constructions, unified by a clean linearity that makes each fragrance feel considered and precise.
At a Glance
1988
38+ years of craft
1
Total career creations
1
Single house focus
3.8
Community sentiment
Signature Style
“Dubreuil-Sereni's style is rooted in transparency and elegance.”
Notable Creations
Eclat d'Arpege
Envy Me
Pour Homme II
Aqua Allegoria Grosellina
Aqua Allegoria Pivoine Magnifica