The Artisan
The Story of Imran Fazlani
Imran Fazlani did not inherit the fragrance industry—he earned it. Starting as a sales assistant, he built an intimate understanding of what consumers seek in a scent. In 2007, he founded Afnan Perfumes in the UAE with a single conviction: quality should never face compromise. Today, as founder and chairman, he guides the house he built with the same hands-on discipline that defined his earliest days in the business. He describes himself as the nose of Afnan, working alongside perfumers to shape every fragrance—directing the vision, reviewing every modification, ensuring each launch meets exacting standards. Under his leadership, the brand has grown from a local presence into a global force, with distribution spanning more than 120 countries. A state-of-the-art manufacturing facility in the UAE gives Afnan complete control over quality, innovation, and scale. Fazlani holds the UAE Gold Card, recognizing his contributions to the nation's fragrance sector. For him, perfume remains a craft learned from the ground up and refined through decades of dedication.
Philosophy
Quality defines everything at Afnan. Fazlani believes luxury is not found in price alone but in the integrity of the creative process. He approaches fragrance as an experience, not merely a product—scents that forge lasting connections with wearers by evoking memory and emotion. His commitment to uncompromised quality drives every decision, from material selection to final formulation. This philosophy has positioned Afnan as a respected name in fragrance without sacrificing the craftsmanship that defines the house.
Creative Approach
Fazlani maintains involvement at every stage of creation—from initial concept through final refinement. As both founder and chairman, he functions as creative director, guiding perfumers toward specific olfactory directions and reviewing each adjustment with precision. His attention to detail stems from years spent across every level of the business. He selects raw materials personally and refines accords until they align with Afnan's standards. This thorough approach has produced diverse collections including Supremacy, 9AM, Rare, Turathi, and 9PM Rebel, each reflecting the brand's commitment to quality and innovation.
At a Glance
2007
19+ years of craft
2
Total career creations
1
Single house focus
4.4
Community sentiment
Signature Style
“Fazlani maintains involvement at every stage of creation—from initial concept through final refinement.”
Notable Creations
Supremacy
9AM
PM
Rare
Turathi