Character
The Story of Rose Neoabsolute
Rose NeoAbsolute™ transforms what was once discarded. Givaudan's upcycling innovation extracts luxury fragrance from petals already distilled for essential oil, proving sustainability and opulence share the same stem.
Heritage
The rose has defined human fragrance culture for millennia. Ancient Persians cultivated Rosa damascena around the first millennium, developing early water distillation techniques that would shape perfumery forever. Egyptians embraced rose essence for cosmetics and rituals, while Greeks and Romans considered rose petals a symbol of luxury and devotion. Medieval European gardens continued cultivating roses for medicinal and cosmetic purposes. The modern rose perfume industry crystallized in Bulgaria's Rose Valley during the 16th-17th centuries, where the climate and altitude proved ideal for Rosa damascena cultivation. This region became the epicenter of global rose oil production, with Bulgaria and Turkey supplying the world with prized extracts. Rose NeoAbsolute™ represents the latest chapter in this centuries-long story, bringing sustainable innovation to one of fragrance's most treasured materials. By transforming what was once waste into luxury, it honors the rose's legacy while charting a more responsible course for natural perfumery.
At a Glance
1
Feature this note
Bulgaria
Primary source region
Ingredient Details
Solvent extraction
Spent/distilled petals
Did You Know
"It takes roughly 1,000 kilograms of rose petals to produce just 500 grams of absolute, making upcycling both economical and ecological."