
Pure Style
Betty BarclayEau de Parfum2010
Side by side
724 rates higher with the community and wears longer on skin.
This match is a verified relationship from our fragrance graph. The score weighs each fragrance's notes, accords, mood, occasion, weather fit, gender, and performance — the same scale as the badges on every “reminds of” rail.
The essentials
| Pure Style | 724 | |
|---|---|---|
| Concentration | Eau de Parfum | Eau de Parfum |
| Launched | 2010 | 2022 |
| Gender | Female | Unisex |
| Perfumer | — | Francis Kurkdjian |
| Best season | Spring | Spring |
Scent DNA
Pure Style
724
Shared between both fragrances
The pyramid
Notes both fragrances share
Where they fit
Community taste
| Pure Style | 724 | |
|---|---|---|
| Score | 3/5 | 4/5 |
| Longevity | 4-6 hours | 6-10 hours |
| Sillage | moderate | moderate |
No varnish
The kind of fragrance that earns trust over time. No tricks, no performance. Just clean white florals doing exactly what they should, lasting through a full workday without asking for attention.Pure Style
If you came to 724 expecting the full-bodied aldehydic punch of classic Chanel, you will find something quieter and more restrained. This is aldehydes without the vintage drama.724
The hunt
| Pure Style | 724 | |
|---|---|---|
| 1.2 oz | — | $180.00ecosmetics |
| 2.5 oz | — | $280.50ecosmetics |
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