The Story
Why it exists.
The beginning
Romano Ricci built Juliette Has a Gun as a middle finger to fine fragrance's preciousness. So when it came time to create Anyway, he went the other direction entirely. Not another statement fragrance, something quieter. A signature that doesn't announce itself. The name itself is the concept: the shrug after someone asks what you're wearing. It's fragrance as response rather than declaration, built on the premise that knowing what you want is its own kind of power.
Fifteen ingredients. That's the whole formula. Neroli. Lime. Hedione. Jasmine. Ambroxan. A handful of musks. Some woody base notes. Each one chosen because removing anything would break something. The restraint is the point, this isn't a crowded composition that fades into noise. It's a clear signal in a world of clutter. The formula prioritizes transparency over projection, skin-scent over room-filling presence. What you get is close, intimate, personal. The kind of fragrance that someone standing next to you will notice before someone across the hallway.
The evolution
The lime opens like a kitchen knife on a citrus peel, sharp, immediate, almost startling. Then it softens in seconds as the neroli rounds the edges. The heart builds slowly: jasmine arrives not as a punch but as a whisper, hedione amplifying it into something that smells like the idea of flowers rather than the flowers themselves. By hour two, the citrus has evaporated and what's left is a translucent floral warmth that feels like skin warmed in sunlight. The ambroxan anchors everything, pushing the composition into salt-clean territory. Six to eight hours later, you're left with a soft skin-musks trace, the ghost of a fragrance, barely there, exactly where it wants to be.
Cultural impact
Anyway occupies a specific niche in the Juliette Has a Gun catalog: the anti-flagship. While other JHAG fragrances lean into provocation, Not a Perfume's minimalism, Cathedral's smokiness, Anyway is deliberately unremarkable. That unremarkability is the point. It speaks to wearers who understand that a signature scent can be quiet and still be a statement. The formula's simplicity has made it a reference point for discussions about restraint in modern perfumery, cited both as a virtue and as evidence of the brand's willingness to be misunderstood.























